Pozible is the new black.
Every creative and their paintbrush is on it. And with good reason. The success rate is high. It’s less paper work than funding applications. And quick!
I just completed one. Yes. Woop. Aren’t I lucky? Blessed, I’d even say. Grateful. Overwhelmed….but there is a little part of me that feels uncomfortable, and I’d like to explore this here.
I have an art project that I do under a different name. Anyone that bothers to read this post probably knows that. It is a project that has engaged with over 500 strangers, had over 16,000 blog hits, 30 subscribers and 80 “strangers” that have commented on the blog.
When I put together my Pozible plan, these were the people I thought would be the ones to donate. Those not in the arts. Those that worked in the city (where the project is located). Those that were already engaged in the project. Delighted by the project. Fans, even.
However. Only 6% of these people donated. I sent personal emails to the 100 subscribers & comment-ers…and…2 donated. So although these people had already invested time and written to me…only 2 spent time donating. Is anyone else surprised?
Similarly when Frankie magazine fb and tweeted the project, 200 people re-tweeted and shared, but only $6 was donated.
It soon became apparent that those that donated were those that had some connection to me, and not the project. 66% of donations were from friends of mine (facebook or other).
In the pie chart across I’ve categorised each supporter into one of four categories.
[These “strangers” were people I didn’t know. These could have been other friends of friends, those that saw posts through frankie & lipmag, or those that just trawl pozible etc..]
These statistics made me feel a little uncomfortable. Were people donating because they simply knew me and I was asking? Or was it because they supported my work?
The other trend that concerned me was of the 67% of friends who donated, 66% were practicing artists that I know are trying to fund their own work too. Their generosity particularly touches me.
While at first I felt a pang of guilt at this, I soon promised myself that I would donate time or money back to each artist. Whether it be donating to their own pozible campaign, spruiking their work or buying a ticket.
And then I thought…I wonder if actually this is how generosity works? Generosity begets generosity?
And maybe all artists have luck at different times. Sometimes you’re ok with cash, other times you’re struggling. What if we passed this wealth around one another?
“I’m short on cash now, but when I’m a little richer I’ll donate back to you.”
Maybe this is what’s going to happen? Does Pozible actually foster generosity within the arts community? I like this thought…
Love to hear your comments.